Rachel McConnell
Back to work
Conversation

Conversational design for insurance brands

Working on an insurance proof of concept, I designed and prototyped a chatbot for a claims process.

I worked with another content designer to design the conversation flows, work out how to handle edge cases and variable responses, and build and test the bot.

I've also designed natural-language conversational forms for home insurance journeys.

A workshop table of sticky notes and a laptop showing the pet insurance chatbot, above a conversational home insurance form asking 'Ooh we found you, nice place! Is this right?'

More work