Rachel McConnell
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Content design

Content design for Nationwide

As the only content designer on a large transformation programme, I designed and wrote the interaction content (and transactional emails) for an insurance quote and buy journey.

What I did

  1. 01

    Wrote product descriptions for the home insurance quote and buy journey.

  2. 02

    Designed error and validation messages to help people through the journey.

  3. 03

    Determined technical requirements, such as the triggers for transactional emails.

A montage of screens showing the home insurance journey

More work