Content design
Content design for Miro
As Miro became an AI platform, I needed to move the whole product from transactional to conversational, bringing our personality through while earning trust and driving adoption of new AI features.
We had several redesigns and new features being developed, so my role was both hands-on and directive for the content design across my team.
How we got there
- 01
Redesigned the homepage to include a rotating greeting tailored to day and time, transcreated with the localisation team.
- 02
Trained our agents with our content design guidance, and created on-brand thinking states.
- 03
Created evaluation criteria to assess and improve AI outputs.
- 04
Evolved the tone of voice to better represent product and brand direction.
- 05
IA and content design for all new features and UI.
