Scaling impact at Miro
With a tiny team, my role was to scale the quality of content without growing the headcount of my team.
Through systematisation and utilizing AI, I was able to hugely grow the impact, shifting co-design from 30% to 75%, moving the engagement earlier up the funnel to have greater impact on design. I improved team efficiency by almost 20% across a one year period.
30% → 75%
of product designers engaging with content design
~20%
improvement in team efficiency in a year
87%
reduction in office hours
Here's how I did it
- 01
Moved from fully embedded to a hybrid model, prioritising high-profile work and reducing office hours by 87%.
- 02
Leveraged AI to bulk audit and fix content debt, assessing and improving 1,637 legacy strings that weren't compliant with our design system.
- 03
Built content skills within our MCP to make sure designers were following best practice when vibe-coding.
- 04
Provided self-serve content checkers and an automated pre-release audit to flag any content quality issues.
- 05
Trained and coached the design team on content best practice.
- 06
Created a feature naming skill to replace a resource-heavy half day workshop.
