Launching anonymous mode at Flo

In the wake of the Roe vs Wade ruling in the US, at Flo Health we made the move to launch our anonymous mode earlier than planned.

How we got there

01
Working alongside a product designer and content designer, I worked to quickly develop the experience, ensuring we collaborated closely with engineering and with our data and privacy teams.
02
I then worked with our marketing and brand teams to ensure we had the right messaging and images in place for launch.
03
I was quoted in several media outlets, and anonymous mode went on to win a place in TIME magazine's Best Inventions of 2023.