The award-nominated customer newsletter is delivered to over half a million insurance customers each month. After a year of producing the content for the newsletters each month, I have learnt a lot about what resonates with customers and have been able to adapt and optimise the content produced for our website accordingly, and make recommendations … Continue reading MORE TH>N customer newsletter
The RSA risk management survey is a business to business tool used to assess the risk of a commercial business. My objective for this work was to make quite a technical survey much more user friendly and simple to understand. Whilst for me this was purely a copywriting exercise, when coupled with the online capability provided … Continue reading RSA commercial
As part of my stint in brand management, I spent eighteen months working on the Flora Cuisine product launch. Managing a vast budget, I worked to coordinate my PR, digital, experiential and advertising agencies to deliver a high profile nationwide campaign. Much of this involved working to create content, including social media, advertorials, packaging, and retail recipe booklets.
As part of a site redesign and change of content management system, I worked with my UX partner to redefine the information architecture of the site, then developed a new content structure for the product pages. We started by analysing how visitors were using the site, then looked at the opportunities we had to improve the … Continue reading MORE TH>N website