As the world makes it's (welcome) move towards conversational web forms, I've been there writing the copy for some great brands. I can't reveal any of the final work at the moment (it's work in progress) but it's fair to say my work will be live on some household name insurance brands in the not-too-distant … Continue reading Conversational web journeys
One of the most exciting projects I've worked on was helping to create a ground-breaking global marketing training programme for Unilever. Working with subject matter experts across the business, I took their knowledge and turned it into simple, digestible learning materials - in the form of a practical 'toolkit', and online learning modules. Lots of the information was … Continue reading Unilever marketing foundation
The award-nominated customer newsletter is delivered to over half a million insurance customers each month. After a year of producing the content for the newsletters each month, I have learnt a lot about what resonates with customers and have been able to adapt and optimise the content produced for our website accordingly, and make recommendations … Continue reading MORE TH>N customer newsletter
The RSA risk management survey is a business to business tool used to assess the risk of a commercial business. My objective for this work was to make quite a technical survey much more user friendly and simple to understand. Whilst for me this was purely a copywriting exercise, when coupled with the online capability provided … Continue reading RSA commercial
As part of my stint in brand management, I spent eighteen months working on the Flora Cuisine product launch. Managing a vast budget, I worked to coordinate my PR, digital, experiential and advertising agencies to deliver a high profile nationwide campaign. Much of this involved working to create content, including social media, advertorials, packaging, and retail recipe booklets.
As part of a site redesign and change of content management system, I worked with my UX partner to redefine the information architecture of the site, then developed a new content structure for the product pages. We started by analysing how visitors were using the site, then looked at the opportunities we had to improve the … Continue reading MORE TH>N website