MORE TH>N website

As part of a site redesign and change of content management system, I worked with my UX partner to redefine the information architecture of the site, then developed a new content structure for the product pages.

We started by analysing how visitors were using the site, then looked at the opportunities we had to improve the user experience simply by adapting the content and navigation.

I spent a lot of time using data to understand what information visitors were looking for, so that we could ensure the relevant content was more prominent within the product pages.

After all the emphasis on content design and IA, I then helped my team to shape and refine the content itself.